Welcome to EDS
Welcome to the wonderful world of EDS! We're pleased to have you as a participant, and the Board of Directors joins me in hoping that you achieve your goals at EDS 2008.
Many companies come to EDS for the first time without realizing how different it is from other trade shows - both because it's more of a sell-through than a sell-to environment, and because of its emphasis on quality rather than quantity. There are relatively few companies in the concentrated target audience, and even if 100 percent of the invitees came, instead of only 85 percent (in itself a remarkable number in the trade show world), traffic would be spread out, with 600 distributor companies, and approximately 1200 personnel, to be "shared" among 400 exhibiting companies!
Because EDS is so different, you must plan for it differently than you would for other trade shows. To help you plan, we have put together an extensive orientation program and the details are included here.
Of course, the EDS management team is always available, and you'll find your EDS Exhibitor Manual, ECA Planning Guide and the EDS website, edsconnects.com to be important resources. I urge you to avail yourself of all the help we're here to provide.
Again we are pleased to welcome you to EDS, and we look forward to meeting you personally in Las Vegas.
Gerald Newman, Executive Vice President
Adam Glazer, Director of Special Services
Gretchen Oie, Show Manager
Stephanie O'Connell, Show Coordinator