Planning & Promotion Overview
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Connect with the Top Distributors
Got a product to sell? You have to bring it to EDS. Nearly 500 distributors and 1,200 top personnel will be here and they're looking for the best new products — like yours.
How do you reach them when you're here? Keep reading for tips on making the most of your EDS experience.
Remember:
- Advance Appointments Are The Key To Success At EDS
- Pre-EDS Promotion Is The Key To Advance Appointments
Advertise, publicize, write, fax, e-mail and call, so your customers know you are offering something valuable at EDS in exchange for their time. Tell your distributors:
- How seeing you will profit them!
- When you want to see them — Which day! What time!
- Why you want to see them, what you want to see them about.
- Where you want to see them - Your Booth, Euro Suite, Hotel Suite or Conference Unit.
These are some DOs and DON'Ts to consider in planning your pre-EDS promotion:
- DO call your distributors for appointments.
- DO have something special to offer or to talk about. Exhibitors who offer Show Specials at EDS say they work well; that's why they repeat them, year after year.
- DO introduce new products.
- DO involve your reps in appointment-making.
- DO send out letters and flyers about your EDS special activities and promotions.
- DO advertise your participation in the trade papers that your customers read, especially Electronic Distribution Today.
- DO provide your Booth number, Conference Unit number, Euro Suite, and/or Hotel Suite number.
- DO augment your basic listing on this website with additional information about your distribution program…a FREE service of eDSConnect.
- DO publicize your activities at EDS in the Show Daily paper and in the Directory.
- DON'T trust to luck or random traffic to keep you busy. The wheel that squeaks the loudest gets the grease.
EDS Graphics
As a service to exhibitors, the Exhibitor Manual includes a variety of promotional ideas and graphic aids. The graphic aids and logotypes are provided as "line art", so you or your printer can use them readily in the same size, larger or smaller. You can also download the high-res logo below for your own utilization.
Use this artwork in rep bulletins, distributor newsletters, pre-EDS advertising, on your web site, advertising in the EDS newspaper and Directory and in your Show Special announcement literature.
Click here to download the image.
Registration List
Post-EDS, you will be able to access the complete roster of distributors who registered for EDS 2008. The roster indicates the individual names, company names and addresses, primary area of interest, and approximate volume category.
If you wish to make a mailing pre-EDS, the list of registrants can be accessed via this Web site — you will be supplied with a secured password when it is available.
Ad Agencies/P.R. Firms
EDS badges are available free to the marketing support firms serving exhibitors. Agency personnel should be badged in their own names, not as part of your staff.
EDS Daily Newspaper
An EDS newspaper will be distributed on Tuesday, Wednesday, and Thursday to everybody in attendance. It is the ideal medium for your on-the-spot advertising and publicity concerning your products, promotions and special events. Electronic Distribution Today is the publisher of the Show Daily. Information and rates are now available, or you can contact them at (614) 985-4684. All issues are published on-site at the EDS Show. E-mail your editorial material or press releases to joan@edtmag.com
Show Guide
A program of Events and Directory of Exhibitors is distributed free to all attendees. It is used all year as a reference book and phone directory, since it provides names and titles of all your key company personnel, whether or not they are in attendance. There is no charge for directory listings. You can advertise in the Directory too; details and a rate card are included following this section.
Publicity Materials
The Show Corporation will maintain a press room at the Paris Hotel during EDS, where you can deposit publicity material for pick-up by attending press. But press attendance at EDS is selective, and most of the important industry publications assume that your press information has been sent to their home offices, so they may not review the press room packets.
We recommend that you mail your EDS press kit to the media in advance of EDS, and bring only a minimum number of press kits to Las Vegas for "drop-in" publications. Seven to ten kits will be adequate. A listing of key trade papers follows.
Press Support
More suggestions for maximizing your EDS publicity efforts are in our on-line Press Guide. Included is information about two services that can be of further assistance, Virtual Press Office for online publicity distribution, and Techwire, for international publicity distribution.
Planning Guide
A wide variety of promotional suggestions are conveyed in the ECA Planning Guide. Refer to it often... it will help you make great things happen at EDS and helps provide tools to evaluate your results afterward.